Rogers and SenseNet today announced they will introduce wildfire detection to 10 communities as part of their commitment to keeping Canadians and first responders safe.

August 13, 2024

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Press Release

CALGARY, ALBERTA, August 13, 2024 – Rogers and SenseNet today announced they will introduce wildfire detection to 10 communities as part of their commitment to keeping Canadians and first responders safe.

SenseNet, a global leader in early wildfire detection technology, will bring the Vancouver based company’s AI technology to communities across the country, starting in Alberta and British Columbia.

“Wildfires are impacting communities across the country in an unprecedented way,” said Tony Staffieri, President and CEO, Rogers. “Climate change requires urgent action and now is the time to work with key strategic partners and use our national network to better detect fires and help reduce their impact on communities.”

Powered by Rogers 5G network, SenseNet’s technology will integrate advanced gas sensors, smoke detection cameras, AI algorithms and real-time data analysis to provide accurate and early alerts for wildfires.

Rogers and SenseNet are partnering to bring this technology to 10 communities across the country, starting with Sparwood and Willowvale in British Columbia, and Christina Lake, Grande Prairie, Jasper, Marmot Mountain, Peerless Lake, Pelican Mountain, Wabasca-Desmarais, and Wood Buffalo in Alberta. The cameras and sensors will be deployed between now and early spring.

“We are thrilled to collaborate with Rogers in expanding our advanced wildfire detection and management solutions across the country,” said Hamed Noori, CEO, SenseNet. “With Rogers extensive 5G coverage, combined with our cutting-edge technology integrating satellite, AI, cameras, and sensors, this partnership positions Canada at the forefront of wildfire prevention and management to help protect our environment, communities, and our firefighters on the front lines.”

SenseNet cameras and sensors have already been deployed in the Predator Ridge Resort Community near Vernon, British Columbia.

“Early fire detection can make all the difference,” said David Lind, Fire Chief, City of Vernon Fire Department. “To date, we are pleased with how the SenseNet system has been operating and how it has aided in identifying fire incidents in early stages, which allowed fire crews to respond more quickly and effectively. This technology gives firefighters the opportunity to start suppressing the fire while it is still manageable, potentially preventing larger, more destructive fires.”

Rogers also partners with the University of British Columbia (UBC) and BC Wildfire Service (BCWS) to monitor wildfire indicators using 5G sensors. The company has deployed 5G-powered Pano AI camerason wireless towers in Kelowna and Prince George. Rogers is also working with SpaceX and Lynk to bring satellite-to-mobile phone coverage to parts of Canada that are unserved by traditional wireless networks.

About Rogers Communications
Rogers is Canada’s communications and entertainment company and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com.

About SenseNet
At SenseNet, our mission is simple: protect people and nature from the harsh effects of big wildfires. We use the latest technology and deep knowledge to understand sensor data, helping us in areas like wildfire risk management and understanding nature. Our smart tools and AI software help detect wildfires early, making sure they fit what different communities need. We help many emergency teams, like fire departments, Canadian Wild Land Firefighters, and coastguards, giving them the best information about their natural surroundings. SenseNet is a leader in managing wildfires, working hard to create a safer and stronger world. We aim to keep people safe, save the environment, and help communities do well, even when facing nature’s challenges.

For more information:
media@rci.rogers.com
1-844-226-1338

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